Nathan Trafford
tenx.jpg

MAKE YOUR MARKET

MAKE YOUR MARKET

 

Ten-X Commercial is the leading end-to-end transaction platform for commercial real estate (CRE), powering more than 90% of all online CRE sales. The Ten-X platform empowers brokers, sellers and buyers with data-driven technology and comprehensive marketing tools to expand market visibility and decrease time to close. 

With Ten-X, brokers and sellers tap into a digital platform that makes it easy to onboard assets, evaluate the success of complimentary marketing campaigns in real-time and follow up on the strongest pre-qualified leads. Buyers are precision-matched with properties aligned with their investment goals, with unprecedented access to market analysis and due diligence documents to help them securely acquire properties online, with confidence.

Basically, it’s a smarter ebay for the super rich to buy and sell commercial real estate.

 
TenX_CommercialLogo_BLUE_Update-01.png
MakeYourMarket_BLUE_Update-01.png
 

We were tasked with up leveling their brand, both visually and through messaging. We landed on this idea of “Make Your Market”, which is a rallying cry for both buyers and realtors who can use this tool to their advantage. It also abstractly nods to the visual of a signature, where often we see an “X” noted where we sign documents, especially in real estate.

For the visual campaigns, we focused heavily on the data aspect that the Ten-X platform offers. By layering in this data onto actual buildings that are for sale through Ten-X, the properties become more than just buildings, and you can start to put tangible value on things that weren’t necessarily possible before.

Brand pieces stretched from print to digital and video, helping to drive awareness and understanding of the brand.

 
 
In the Wall Street Journal

In the Wall Street Journal

Some older concepts that didn’t quite make it: