Allstate’s QuickTrip app is a brand-defining utility, exemplifying just one of the many ways the company helps provide everyday value in people’s lives beyond an insurance policy. We helped make users’ lives easier and put more time back on the clock to enjoy the things the love. Knowing people want more time in their day and less time stuck in the car, we developed the iOS app, QuickTrip Route Planner—a tool that syncs with users’ calendars and optimizes their task lists to help them save time with smarter, multi-stop routes.
QuickTrip is a tool that optimizes users’ task lists and helps them save time with multi-stop routes. The app syncs with users’ existing calendars and reminders, so they can manage their day from one place quickly and conveniently. Routes are pushed to users’ preferred map app—Google Maps, Apple Maps or Waze, making navigation simple and seamless.
“QUICKTRIP FROM ALLSTATE SETS THE BAR FOR OTHER INSURANCE COMPANIES BUT MORE IMPORTANTLY, SOLVES A CONSUMER NEED.”
In addition to user testing throughout development, we continued to conduct extensive user tests after the app was in market. This invaluable feedback not only guided the optimization of the app’s live features, but it also influenced the development of features in future releases. After the app went live, we developed and implemented an initial launch strategy geared toward cost-effectively driving awareness, downloads and repeat usage. Continual iteration of the creative and audience targeting helped ensure the right people saw the top-performing ads. Strategic social media buys allowed us to test smaller audiences with modest budgets before scaling with a media approach that had already proved successful. That lead to a cost-per-install rate of 59% under industry average. Once we established a healthy stream of downloads, we started a re-engagement campaign aimed at maintaining and increasing the app’s active user base. These efforts consisted of both retargeted ads and push notifications prompted return and repeat usage.
To add extra value, QuickTrip integrated into users’ car maintenance and saved even more time by helping to schedule maintenance. This is all done by asking the user to simply scan the VIN number on their vehicle. Once scanned, QuickTrip has access to any maintenance history, recalls, as well as any manufacturer recommended maintenance schedules. The app can then help you pick an auto shop that makes sense for your schedule and route.
Reviews started coming in, and they have been overall positive. The app is currently holding a 4.8 rating (167k ratings) with over 1.2k reviews. So many great comments have influenced updates to the app, and we are looking forward to our future sprints which include modifications such as on-the-way recommendations, mileage calculators, and easy do-it-tomorrow event editing.
With over 224k app downloads to date, we exceeded industry averages for Cost Per Install (61 % under industry average), return users (66% higher than industry average), and customer ratings and reviews.
AWARDS
Internet Advertising Competition - Best of Show Mobile Application
Internet Advertising Competition - Best of Insurance Mobile Application
Addy Award - Silver